
My aim is to produce a new Wedding Magazine which will help give information to and help inspire people who are thinking of getting married or engaged people. It will give advice, ideas and tips. It will also have freebies and offers to try and grab the attention.
My goal will be to produce in both a printed form, as well as a digital one. This is so the entirety of my potential audience (people who like to read digital, online copies and those who prefer printed copies of magazines) can therefore read my magazine in the way they wish. This will therefore increase my sales of the magazine due to more people having access to viewing/reading it, which will result in a domino effect (people reading my magazine recommending it to their friends and so on), increasing sales even more.
Due to my research I know that the top 10 magazine circulation is 450,000 to 100,000. I want to be in the middle of this so want to have around about 250,000.
Number 3 of the top 10 wedding magazines is Brides and they do deals for there wedding magazines. I think it is good to do a bundle for example they do a bundle of 10 for $16. Or Bridal Guide does a deal of 6 issues over 12 months for a rate of $9.95. Saving $32 off the single price copy.
Due to this my magazine I will be doing a bundle of 10 for £9.99.
Due to this i will release every other month.
I will advertise over social media and putting in leaflets or vouchers in wedding dress shops.
Advertisers pay to be featured inside of magazines. This may be evident in my magazine.
I will keep the advertising small as it costs less.
So when they are looking at dresses they can get ideas. Also having a website so when people search for wedding magazines my website will come up. Also having a store magazine so they can buy the magazine online so can view online and also get a digital copy. It’ll make it easy to distribute and share with others online, however, this might make it prone to being stolen. I will include exclusive content on the printed version of the magazine because it’ll be less likely for the printed version of the magazine to be pirated.
There will also be a subscription button for the people who will get a email to tell them when a new copy is out.
I will use a Quality Glossy heavy paper stock due to magazines being well made and needs to be a good quality.
On the website i will have teasers of the new additions. This will make people want to see what the actual website is going to look like.
Due to the main wedding magazine Premier bride being 196 pages. I will make it round about 170 pages.